I'm Tess Gant.

Ten years ago, I was working the men's floor at Nordstrom. Every day, I'd watch the same scene: a successful man — clearly competent in his field — walking through racks of clothes with no idea what to buy. His wife would eventually pick something. Or he'd grab whatever looked familiar and leave.

These weren't clueless men. They were executives, doctors, entrepreneurs. Men who made million-dollar decisions at work but froze in front of a wall of shirts.

The fashion industry had failed them. Everything was either “wear what you feel” (useless) or “follow these 47 rules” (overwhelming). There was no system. No framework. Just vibes and confusion.

So I built one.

The Fit Framework isn't about trends. It's about understanding how clothes actually work on male bodies. Proportions. Colors. Silhouettes. The math behind why some outfits “work” and others don't.

I left retail to work directly with clients. No more watching from the sidelines. No more hoping they'd pick the right thing. Now I build complete wardrobes — from analysis to purchase links — and deliver them ready to buy.

500+ men later, I've refined the system to the point where I can transform someone's wardrobe in 48 hours. Not because I'm fast, but because the framework is that precise.

If you're tired of guessing, I'm here to help.